Positioning & offers
Define who you serve, what matters to them and how to communicate the value of your offer.
Cnaan.devGrowth & GTM
Go-to-market strategy.Built to run.
Go-to-market strategy and execution for commerce companies. We connect positioning, marketing and sales with the CRM workflows and routines that help the plan run.
Let’s talk about your businessGrowth starts witha clear direction.
A good offer needs a route to the right customers. We work with commerce and trading companies to connect their positioning, marketing and sales into one practical go-to-market plan.
Then we put it into operation: campaigns, sales workflows, CRM and reporting that give the team a clear next step.
What we build
with you.
Focused on the parts of the business that need to work better.
Routes to market
Choose the audiences, channels and partnerships that fit the way your business sells.
Marketing & demand
Build campaigns and customer journeys that connect interest to a meaningful sales conversation.
Sales execution
Give your team a working pipeline, clear follow-up routines and visibility into every opportunity.
A plan your teamcan actually run.
Strategy becomes useful when it changes the next working day. We connect the commercial plan to the tools, people and routines responsible for executing it.
- A focused GTM plan and commercial priorities
- Messaging, offers and customer journeys
- CRM pipeline and follow-up workflows
- Reporting that connects activity to outcomes
From the first conversation.
To the working day.
Understand the market.
Learn how customers buy, how the team sells and where opportunities are being missed.
Build the commercial system.
Put the offer, channels, pipeline and operating routines in place together.
Learn from the work.
Use real conversations and performance data to refine the approach with your team.
A few things
you might ask.
Can you work with our existing sales and marketing team?
Yes. We build around the people doing the work, define responsibilities together and connect the systems they use.
Do we need to replace our CRM?
We start with your current setup. A replacement only makes sense when the existing system cannot support the work you need it to do.
Is this strategy or implementation?
Both. The engagement can cover diagnosis, positioning and planning through to campaigns, systems, workflows and team adoption. We agree the scope around your priorities.
How is a go-to-market strategy different from a marketing campaign?
A campaign is an activity in a particular channel. GTM connects the target customer, offer, channels and sales process. At CNAAN, the plan also considers CRM workflows and follow-up routines needed to put it into operation.
The whole business.
Connected.
Explore the capabilities that work together to move your company forward.
Before your next step.
Practical guides to choosing your process, tools and approach.
Your next chapter.Built together.
Tell us what you want to change. We will work with you to find the right place to start.
Start a conversation